Free Blinkist book summaries:
Seth Godin: “A new decision based on new information“
How do we change our minds? And how do we change someone else’s mind?
We usually change our mind only if something has changed. Something that makes us see things differently.
It could be that we have changed, our perception has changed, the story we tell ourselves has changed, our situation has changed, what we are being offered (the offer) has changed.
We don’t change our mind just because someone persists in telling us to change our mind. That’s not enough, because that would mean admitting we were wrong in the first place, and no one likes to admit they were wrong.
So, in order to change our mind or make someone else change their mind, we need to be given or to give new information. New information that helps us change our mind.
Poisoning the well
What does it mean to “poison the well”?
Poisoning the well is a tactic used by some people that want to discredit and ridicule you. So, what they do is they provide negative information (be it true or false) about you to an audience, before you even have a chance to speak.
In this way they hope that whatever you say will be considered false by the audience.