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Gradatim Ferociter

“Gradatim ferociter” it’s Jeff Bezos motto for Blue Origin. It means “gradually, ferociously”.

You have to be methodical, but also determined, resolute.

The logo is a tortoise, because the tortoise is slow and smooth. And smooth is fast.

So, to be fast, go slow! Like, less is more. Go slow, but be precise and resolute.

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