Today’s Blinkist Books summaries:
- The Almanack of Naval Ravikant
- Raus aus der ewigen Dauerkrise (Get out of the eternal crisis) by Maren Urner
Workshop: Getting started with email and social media marketing. Webinar by Yoast.
3 Main Steps
A. Goal setting. Do you have a goal in mind when you create content?
Message
Call to action
Inbound marketing method: attracting, engaging (ask questions to your audience), delight your fans.
B. Target audience
Which interest will I spark with this piece of content?
Goals and pains.
Knowledge level of my audience.
C. Choosing the best channel for your message
Content goal (attract, engage, delight?)
Target audience, at what stage are they?
The promise you made
PDF checklist of the webinar.
Published the post: BowTied Bull Substack Newsletter.
