{"id":887,"date":"2021-08-05T17:58:10","date_gmt":"2021-08-05T16:58:10","guid":{"rendered":"https:\/\/www.filippoboninsegna.com\/?p=887"},"modified":"2021-08-05T18:03:01","modified_gmt":"2021-08-05T17:03:01","slug":"bowtied-bull","status":"publish","type":"post","link":"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/","title":{"rendered":"BowTied Bull Substack Newsletter"},"content":{"rendered":"\n<p><a href=\"https:\/\/bowtiedbull.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BowTied Bull<\/a> is a Substack newsletter run by the people that used to run the Wall Street Playboy website.<\/p>\n\n\n\n<p>They used to work in Technology Investment Banking but then left and shifted to affiliate marketing first, then ecommerce and investing (software crypto currency ecosystem since 2012-2014).<\/p>\n\n\n\n<p>The BowTied Bull newsletter is all about the &#8220;decentralized future&#8221;, with a focus on <strong>crypto<\/strong>, <strong>internet businesses<\/strong> and <strong>tech stocks<\/strong>.<\/p>\n\n\n\n<p>They also run another newsletter, <a href=\"https:\/\/defieducation.substack.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DeFi Education<\/a>, focused on the topic of <strong>decentralized finance<\/strong>.<\/p>\n\n\n\n<p>I don&#8217;t know much about crypto and DeFi and I&#8217;m interested in investing and internet businesses (affiliate marketing and ecommerce in particular), so I&#8217;ll use these newsletters as a chance to educate myself on these topics, while writing down my notes and links.<\/p>\n\n\n\n<p>I&#8217;ll write here on this post all the notes related to the BowTied Bull newsletter, while I&#8217;ll put my <a href=\"https:\/\/www.filippoboninsegna.com\/decentralized-finance\" target=\"_blank\" rel=\"noreferrer noopener\">notes on decentralized finance<\/a> here. <\/p>\n\n\n\n<p>write here my notes about the content I read on those two newsletters (the free plan initially and then the paid plan, if I&#8217;ll decide to).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-655a9a10aadbe\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-655a9a10aadbe\"  type=\"checkbox\" id=\"item-655a9a10aadbe\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/#Decentralized_Future_part_1\" title=\"Decentralized Future (part 1)\">Decentralized Future (part 1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/#BowTiedBull_FAQ\" title=\"BowTiedBull FAQ\">BowTiedBull FAQ<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/#Decentralized_Future_part_2\" title=\"Decentralized Future (part 2)\">Decentralized Future (part 2)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/#How_to_get_involved\" title=\"How to get involved\">How to get involved<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/#DeFi\" title=\"DeFi\">DeFi<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decentralized_Future_part_1\"><\/span>Decentralized Future (part 1)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/bowtiedbull.substack.com\/about\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Link<\/a><\/p>\n\n\n\n<p>This is how they define it:<\/p>\n\n\n\n<p><strong>Decentralized:&nbsp;<\/strong>Something that doesn\u2019t have a central point of failure (such as crypto currencies).<\/p>\n\n\n\n<p><strong>Centralized:&nbsp;<\/strong>This is anything that can be shut down by one person (Facebook can shut down any account, Substack can shut down any account&#8230;). Coinbase is centralized, banks are centralized etc.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BowTiedBull_FAQ\"><\/span>BowTiedBull FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/bowtiedbull.substack.com\/p\/bowtiedbull-faq-will-be-updated-over\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Link<\/a><\/p>\n\n\n\n<p><strong>Tone\/Writing Style<\/strong><\/p>\n\n\n\n<p><em>\u201cBetter to be punched in the face with the Truth than kissed with a Lie\u201d<\/em><\/p>\n\n\n\n<p>The world is changing fast, so winners prefer to-the-point communication to move on quickly. Winners like direct communication because it saves valuable time.<\/p>\n\n\n\n<p><em>\u201cWin and help Win\u201d<\/em> &#8211; <em>Balajis<\/em><\/p>\n\n\n\n<p><strong>The Master Plan<\/strong><\/p>\n\n\n\n<p>Start generating a <strong>second income stream<\/strong> (anything that pays living expenses) from <strong>affiliate marketing<\/strong> \/ <strong>copy writing<\/strong>. <\/p>\n\n\n\n<p>Don&#8217;t start investing until you have 2 income streams.<\/p>\n\n\n\n<p>Quit your job only when your business generates double what you make at your job.<\/p>\n\n\n\n<p>An <strong>internet business<\/strong> is something that can be scaled&nbsp;and makes money while you sleep, unlike a retail store which only makes money during hours of operations.<\/p>\n\n\n\n<p><strong>Crypto Basics<\/strong><\/p>\n\n\n\n<ol><li>you must hold the keys to your crypto in <strong>cold storage hardware<\/strong> at minimum \u2013 ideally you would run your own nodes, <\/li><li>if you use a centralized exchange like Coinbase you want to take all your coins off the exchange and move it to cold storage, <\/li><li>Over the Counter (OTC) is the best way to acquire crypto and that requires&nbsp;<strong>*YOU* to personally dig and look for good contacts<\/strong>,&nbsp;<\/li><li><strong>you must pay taxes on all crypto gains and losses<\/strong>&nbsp;\u2013 talk to a professional accountant, there are jurisdictions that have minimal taxes and <\/li><li>you must learn DeFi over the next 1-2 years.<\/li><\/ol>\n\n\n\n<p><strong>Financial Independence<\/strong><\/p>\n\n\n\n<p>Financial Independence means that you no longer have to work and can live off of <strong>investment income<\/strong> (eg rental properties, dividends, bond coupons etc.).<\/p>\n\n\n\n<p><strong>Trading vs. Investing<\/strong><\/p>\n\n\n\n<p>They believe in long-term investing, in Bitcoin (BTC) as a store of value (to rely on especially in times of market volatility ) and that trading is for scammers, besides the fact that you should be too busy earning an income (online \/ with a career) to have time to trade.<\/p>\n\n\n\n<p>They believe that BTC\/ETH is the best first investment, but that you shouldn&#8217;t just own that (being a single coin maximalist), because you should do your part to help build a broad infrastructure.&nbsp; <\/p>\n\n\n\n<p><strong>Ecommerce<\/strong><\/p>\n\n\n\n<p>They think you should start a store from scratch and learn from you mistake. When you are experienced you can flip websites, by finding those with clear issues that you can solve.<\/p>\n\n\n\n<p>The first step is learning copywriting. Knowing how to sell is a very valuable skill. After you learn the basics you can start selling other people&#8217;s products (affiliate marketing).<\/p>\n\n\n\n<p>List of books to learn copywriting:<\/p>\n\n\n\n<ul><li>&#8220;How To Write A Good Advertisement&#8221; &#8211; Victor O Schwab; <\/li><li>\u201cThe Copywriter&#8217;s Handbook: A Step-By-Step Guide To Writing Copy That Sells\u201d &#8211; Robert W. Bly; <\/li><li>&#8220;Break-Through Advertising&#8221; &#8211; Eugene M. Schwartz; <\/li><li>\u201cEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content\u201d &#8211; Ann Handley; <\/li><li>\u201cCopywriting: Successful Writing for Design, Advertising and Marketing\u201d &#8211;  Mark Shaw<\/li><\/ul>\n\n\n\n<p><strong>Leverage<\/strong><\/p>\n\n\n\n<p>They don&#8217;t believe in leverage, as it exposes you to a sudden total loss. Better generate more income and use that for your investments.<\/p>\n\n\n\n<p><strong>Anyone Can Make It, Majority Won&#8217;t Make It<\/strong><\/p>\n\n\n\n<p>Most people are too lazy and will give up too early, though, because it is not easy.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decentralized_Future_part_2\"><\/span>Decentralized Future (part 2)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/bowtiedbull.substack.com\/p\/beginners-guide-to-the-future-decentralization\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Link<\/a><\/p>\n\n\n\n<p>In this free article they make these 5 points:<\/p>\n\n\n\n<ol><li><strong>Governments can print money at will<\/strong>. This reduces the value (purchasing power) of your money (now everything is more expensive for you). They have been doing it a lot in 2020 and will continue doing it. Bond yields are negative. Bitcoin supply is fixed, they cannot print more of it like with fiat currencies. So, it&#8217;s better as a store of value.<\/li><li><strong>Inflation<\/strong>. They expect for interest rates to be kept at zero and there being more money printing as needed. When the economy opens up again, there will be more people spending money and this will increase inflation.<\/li><li><strong>You&#8217;re still early enough to buy Bitcoin and profit from it<\/strong> when its value will increase (when the big shift will happen). This is due to its limited supply.<\/li><li><strong>Middlemen (banks, lawyers, etc.) will disappear<\/strong> because everything will happen on the blockchain (thanks to Ethereum or something similar). Only people that provide actual value to society will keep being able to earn from their skill. But middlemen (&#8220;connectors&#8221;) won&#8217;t be needed and the money will go straight to creators\/sellers. This will make society fairer. At the moment there is also concentration in who owns the various &#8220;coins&#8221;, but eventually some of those people (that don&#8217;t contribute anything valuable to society) will be forced to sell them. They predict that artistic\/creative skills will become ever more valuable, as being creative, fun and informative is impossible to copy.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_get_involved\"><\/span>How to get involved<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol><li><strong>Buy coins<\/strong>. Preferably peer-to-peer, not from a centralized exchange.<\/li><li><strong>Get a cold storage wallet<\/strong>. You need a Trezor or Ledger S at minimum (Cold Card is even more secure). Simply purchase a hardware wallet. If you want to do it the&nbsp;&#8220;<em>right<\/em>&#8221;&nbsp;way, read this <a href=\"https:\/\/twitter.com\/JarshJarsh1\/status\/1392526961386266625\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter thread<\/a>.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DeFi\"><\/span>DeFi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All financial transactions will be decentralized. We will all become our own bank. We will be able to borrow and lend money to each other, as well as finalize all types of (smart) contracts between each other without the need for any middlemen.<\/p>\n\n\n\n<p>This will be facilitated by <strong>Ethereum <\/strong>(a crypto currency protocol much easier than Bitcoin to build &#8220;applications&#8221; on top of) or a future better protocol.<\/p>\n\n\n\n<p><strong>NFT&#8217;s<\/strong>, although &#8220;junk&#8221; right now (physical fake versions can be made), will be huge in the long-term (you&#8217;ll be able to own the rights of songs\/albums, etc.).<\/p>\n\n\n\n<p>Some resources mentioned in the comments to the newsletter, for those new to all this:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/teachyourselfcrypto.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Teach Yourself Crypto<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/c\/Finematics\/videos\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Finematics<\/a>\u00a0<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>BowTied Bull is a Substack newsletter run by the people that used to run the Wall Street Playboy website. They used to work in Technology Investment Banking but then left and shifted to affiliate marketing first, then ecommerce and investing (software crypto currency ecosystem since 2012-2014). The BowTied Bull newsletter is all about the &#8220;decentralized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[214],"tags":[248,114,211,249,212,250],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BowTied Bull Substack Newsletter - Filippo Boninsegna<\/title>\n<meta name=\"description\" content=\"Crypto, Bitcoin, Ethereum, Decentralized Finance, NFT&#039;s, inflation, gold... Freemium Substack newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BowTied Bull Substack Newsletter - Filippo Boninsegna\" \/>\n<meta property=\"og:description\" content=\"Crypto, Bitcoin, Ethereum, Decentralized Finance, NFT&#039;s, inflation, gold... Freemium Substack newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/\" \/>\n<meta property=\"og:site_name\" content=\"Filippo Boninsegna\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-05T16:58:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-05T17:03:01+00:00\" \/>\n<meta name=\"author\" content=\"Filippo Boninsegna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fboninsegna\" \/>\n<meta name=\"twitter:site\" content=\"@fboninsegna\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Filippo Boninsegna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/\"},\"author\":{\"name\":\"Filippo Boninsegna\",\"@id\":\"https:\/\/www.filippoboninsegna.com\/#\/schema\/person\/0c080001e2a7830b55ff5a9b4d14d1c6\"},\"headline\":\"BowTied Bull Substack Newsletter\",\"datePublished\":\"2021-08-05T16:58:10+00:00\",\"dateModified\":\"2021-08-05T17:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/\"},\"wordCount\":1163,\"publisher\":{\"@id\":\"https:\/\/www.filippoboninsegna.com\/#\/schema\/person\/0c080001e2a7830b55ff5a9b4d14d1c6\"},\"keywords\":[\"bitcoin\",\"cryptocurrency\",\"decentralized finance\",\"ethereum\",\"internet business\",\"nft\"],\"articleSection\":[\"Decentralization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/\",\"url\":\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/\",\"name\":\"BowTied Bull Substack Newsletter - Filippo Boninsegna\",\"isPartOf\":{\"@id\":\"https:\/\/www.filippoboninsegna.com\/#website\"},\"datePublished\":\"2021-08-05T16:58:10+00:00\",\"dateModified\":\"2021-08-05T17:03:01+00:00\",\"description\":\"Crypto, Bitcoin, Ethereum, Decentralized Finance, NFT's, inflation, gold... 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