{"id":778,"date":"2021-06-23T15:03:06","date_gmt":"2021-06-23T14:03:06","guid":{"rendered":"https:\/\/www.filippoboninsegna.com\/?p=778"},"modified":"2021-08-10T11:08:52","modified_gmt":"2021-08-10T10:08:52","slug":"2021-06-23","status":"publish","type":"post","link":"https:\/\/www.filippoboninsegna.com\/2021-06-23\/","title":{"rendered":"2021-06-23"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-656e952127f5e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-656e952127f5e\"  type=\"checkbox\" id=\"item-656e952127f5e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.filippoboninsegna.com\/2021-06-23\/#Free_Blinkist_book_summary_%E2%80%9CConnect_%E2%80%9D_David_Bradford_and_Carole_Robin_2021\" title=\"Free Blinkist book summary: \u201cConnect \u201d (David Bradford and Carole Robin, 2021)\">Free Blinkist book summary: \u201cConnect \u201d (David Bradford and Carole Robin, 2021)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.filippoboninsegna.com\/2021-06-23\/#Seth_Godin_%E2%80%9CThe_wayfinding_premium%E2%80%9C\" title=\"Seth Godin: \u201cThe wayfinding premium\u201c\">Seth Godin: \u201cThe wayfinding premium\u201c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.filippoboninsegna.com\/2021-06-23\/#Advice_To_Writers_%E2%80%9CComposition_is_a_discipline%E2%80%9D_William_Safire\" title=\"Advice To Writers: \u201cComposition is a discipline\u201d, William Safire\">Advice To Writers: \u201cComposition is a discipline\u201d, William Safire<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Blinkist_book_summary_%E2%80%9CConnect_%E2%80%9D_David_Bradford_and_Carole_Robin_2021\"><\/span><strong><a href=\"http:\/\/blinkist.o6eiov.net\/Vyb3bO\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Free Blinkist book summary<\/a>: \u201c<a href=\"https:\/\/www.filippoboninsegna.com\/connect-book-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect <\/a>\u201d (David Bradford and Carole Robin, 2021)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seth_Godin_%E2%80%9CThe_wayfinding_premium%E2%80%9C\"><\/span><strong>Seth Godin: \u201c<\/strong><a href=\"https:\/\/seths.blog\/2021\/06\/the-wayfinding-premium\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The wayfinding premium<\/strong><\/a><strong>\u201c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are two&nbsp; approaches to work: merely executing and innovating.&nbsp;<\/p>\n\n\n\n<p>Executing means doing the known, done-before work. Innovating means finding a better way to do something.&nbsp;<\/p>\n\n\n\n<p>Innovating requires more effort and likely more time. But, as a result, gives you an \u201cedge\u201d, meaning a premium, both in terms of reputation and compensation.<\/p>\n\n\n\n<p>Nothing wrong in merely executing, but, you probably won\u2019t command a premium, and are not solving an interesting problem. You are also probably doing things not in the most efficient and effective way.<\/p>\n\n\n\n<p>So, the extra effort required to \u201cinnovate\u201d will most likely reward you both externally and internally (excitement and satisfaction).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advice_To_Writers_%E2%80%9CComposition_is_a_discipline%E2%80%9D_William_Safire\"><\/span><strong>Advice To Writers: \u201c<\/strong><a href=\"https:\/\/advicetowriters.com\/advice\/composition-is-a-discipline-1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Composition is a discipline<\/strong><\/a><strong>\u201d, <\/strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/William_Safire\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>William Safire<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What\u2019s the benefit of writing things down? The benefit is that it allows you to organize your thoughts and then remove all the unnecessary parts, so that, when you communicate them to another person, they will get across in the best way.&nbsp;<\/p>\n\n\n\n<p>Contrast this to just thinking or to just talking.<\/p>\n\n\n\n<p>When you think, you get in touch with your inner <em>feelings <\/em>and in a way you are communicating with yourself. When instead you want to communicate with another human being, you should get in touch with your <em>thoughts<\/em>.&nbsp;<\/p>\n\n\n\n<p>Usually when you communicate you are trying to persuade, or motivate or instruct, or discover\u2026 Whatever your purpose, the best way to organize your thoughts, give them structure and purpose is to write them down, organize them, trim them down, until they become the most effective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Connect &#8221; book summary, Seth Godin on innovation, William Safire on the power of writing as a way to communicate effectively<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[60],"tags":[31,47,29],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - 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