{"id":610,"date":"2021-06-15T17:48:47","date_gmt":"2021-06-15T16:48:47","guid":{"rendered":"https:\/\/www.filippoboninsegna.com\/?p=610"},"modified":"2021-06-21T17:43:30","modified_gmt":"2021-06-21T16:43:30","slug":"2021-06-15","status":"publish","type":"post","link":"https:\/\/www.filippoboninsegna.com\/2021-06-15\/","title":{"rendered":"2021-06-15"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6556020f50bd5\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6556020f50bd5\"  type=\"checkbox\" id=\"item-6556020f50bd5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.filippoboninsegna.com\/2021-06-15\/#Free_Blinkist_book_summaries\" title=\"Free Blinkist book summaries:\">Free Blinkist book summaries:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.filippoboninsegna.com\/2021-06-15\/#Seth_Godin_%E2%80%9CAbstain_from_abstaining%E2%80%9C\" title=\"Seth Godin: \u201cAbstain from abstaining\u201c\">Seth Godin: \u201cAbstain from abstaining\u201c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.filippoboninsegna.com\/2021-06-15\/#Advice_To_Writers_%E2%80%9CAvoid_The_Big_Info_Dump%E2%80%9C_William_Gibson\" title=\"Advice To Writers: \u201cAvoid The Big Info Dump\u201c,&nbsp;William Gibson\">Advice To Writers: \u201cAvoid The Big Info Dump\u201c,&nbsp;William Gibson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.filippoboninsegna.com\/2021-06-15\/#Notes_from_reading_David_Perell%E2%80%99s_newsletter_and_essays\" title=\"Notes from reading David Perell\u2019s&nbsp;newsletter&nbsp;and&nbsp;essays\">Notes from reading David Perell\u2019s&nbsp;newsletter&nbsp;and&nbsp;essays<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Blinkist_book_summaries\"><\/span>Free <strong>Blinkist <\/strong>book summaries:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>\u201c<a href=\"https:\/\/www.filippoboninsegna.com\/the-gene-an-intimate-history-book-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Gene: An Intimate History<\/a>\u201d (Siddhartha Mukherjee, 2016)<\/li><li>\u201c<a href=\"https:\/\/www.filippoboninsegna.com\/wenn-der-korper-nein-sagt-book-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wenn der K\u00f6rper nein sagt<\/a>\u201d (Gabor Mat\u00e9, 2003)<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Seth_Godin_%E2%80%9CAbstain_from_abstaining%E2%80%9C\"><\/span><strong>Seth Godin<\/strong>: \u201c<a href=\"https:\/\/seths.blog\/2021\/06\/abstain-from-abstaining\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abstain from abstaining<\/a>\u201c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make the effort of coming up with your own point of view and don\u2019t be afraid to tell us what it is, even when you are not 100% sure, because the future is uncertain but we need your contribution. It will help us come to a solution.<\/p>\n\n\n\n<p>The only time you should probably keep quiet is when any outcome is equally good for you. In this case your contribution would probably be not so useful for the rest of us.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advice_To_Writers_%E2%80%9CAvoid_The_Big_Info_Dump%E2%80%9C_William_Gibson\"><\/span>Advice To Writers: \u201c<a href=\"https:\/\/advicetowriters.com\/advice\/avoid-the-big-info-dump-1\" target=\"_blank\" rel=\"noreferrer noopener\">Avoid The Big Info Dump<\/a>\u201c,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/William_Gibson\" target=\"_blank\" rel=\"noreferrer noopener\">William Gibson<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You don\u2019t need to overwhelm the reader with super-detailed information. You wouldn\u2019t do it in a normal conversation. Plus, withholding a few details here and there will make the reader more curious. It might even prompt him\/her to go back and re-read the whole book to solve some of the \u201cenigmas\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Notes_from_reading_David_Perell%E2%80%99s_newsletter_and_essays\"><\/span>Notes from reading David Perell\u2019s&nbsp;<a href=\"https:\/\/perell.com\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/perell.com\/essays\/\" target=\"_blank\" rel=\"noreferrer noopener\">essays<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Build an audience first<\/strong>: the first step to take if you want to \u201cmake it\u201d online (aka make a living) is to build an audience (<a href=\"https:\/\/perell.com\/essay\/audience-first-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">essay<\/a>). Why and how do you go about it? To create and audience you have to create and share content (written\/audio\/video\u2026 to post on a blog and or on social media) that resonates with a group of people. By communicating with that group of people you will gradually discover what (product) to offer them, and they will gladly buy it from you because (1) they know, like and trust you and (2) you are offering exactly what they need.<\/p>\n\n\n\n<p><strong>The Wisdom of Imitation<\/strong>: at the beginning just copy your favorite \u201cmodel\u201d, then you will feel \u201cfriction\u201d, a \u201cresistance\u201d. That is your unique style starting to come out. So, by initially imitating, you will speed up the process of finding your own \u201cvoice\u201d.<\/p>\n\n\n\n<p><strong>Learning on the internet<\/strong>: there is all sort of content available on the internet if you want to learn something. The risk though, is to get lost. So, there is room for curating the right content tailored to the right audience. You can\u2019t just always leave it to Google\u2026 Relying on content curated by an \u201cexpert\u201d will save you time and give you better results. So, if you are an expert or very passionate about a topic, there is an opportunity for you to organize the right content and facilitate people\u2019s learning. So develop an audience and start offering them the best curated content for their needs.<\/p>\n\n\n\n<p><strong>Immersion learning<\/strong>: the best way to learn something is to \u201cjump right in\u201d and practice. This is evident in language learning, where the fastest way is to spend time in the country where they speak the language you want to learn. In other fields, where it is safe to do so, this might mean that you should start \u201cdoing\u201d as soon as possible, rather than spending a lot of time on the \u201ctheory\u201d. If you make mistakes, they will speed up your learning process. Fail fast, to learn fast. There is no substitute for practice. And on the internet speed is key.<\/p>\n\n\n\n<p><strong>Pixar\u2019s Guide to Storytelling<\/strong>: in here they say, among other things, that writing things down it so important because until something is only in your head you cannot see its faults and therefore you cannot fix it. By writing it down you can see it for what it is and start working on it, like a sculptor with a block of marble. You start chipping away at it until it\u2019s \u201cperfect\u201d. Even better if you share with others what you write, as you will get their feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Book summary of &#8220;The Gene: An Intimate History&#8221; and &#8220;When The Body Says No&#8221;. Seth Godin on telling your point of view, David Perell newsletter<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[60],"tags":[148,141,31,146,150,142,26,147,43,140,144,149,125,67,47,143,29],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021-06-15 - Filippo Boninsegna<\/title>\n<meta name=\"description\" content=\"Book summary of &quot;The Gene: An Intimate History&quot; and &quot;When The Body Says No&quot;. 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