{"id":1130,"date":"2021-08-05T18:06:16","date_gmt":"2021-08-05T17:06:16","guid":{"rendered":"https:\/\/www.filippoboninsegna.com\/?p=1130"},"modified":"2022-02-19T15:57:56","modified_gmt":"2022-02-19T14:57:56","slug":"august-5-2021","status":"publish","type":"post","link":"https:\/\/www.filippoboninsegna.com\/august-5-2021\/","title":{"rendered":"2021-08-05"},"content":{"rendered":"\n<p>Today&#8217;s <a href=\"http:\/\/blinkist.o6eiov.net\/Vyb3bO\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Blinkist Books summaries<\/a>: <\/p>\n\n\n\n<ul><li>The Almanack of Naval Ravikant <\/li><li>Raus aus der ewigen Dauerkrise (Get out of the eternal crisis) by Maren Urner<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Workshop: <strong>Getting started with email and social media marketing<\/strong>. Webinar by Yoast.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>3 Main Steps<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>A.<\/strong> <strong>Goal setting<\/strong>. Do you have a goal in mind when you create content?<\/p>\n\n\n\n<p><strong>Message<\/strong><\/p>\n\n\n\n<p><strong>Call to action<\/strong><\/p>\n\n\n\n<p>Inbound marketing method: <em>attracting<\/em>, <em>engaging <\/em>(ask questions to your audience), <em>delight <\/em>your fans.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>B. Target audience<\/strong><\/p>\n\n\n\n<p>Which interest will I spark with this piece of content?<\/p>\n\n\n\n<p>Goals and pains.<\/p>\n\n\n\n<p>Knowledge level of my audience.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>C. Choosing the best channel for your message<\/strong><\/p>\n\n\n\n<p>Content goal (attract, engage, delight?)<\/p>\n\n\n\n<p>Target audience, at what stage are they?<\/p>\n\n\n\n<p>The promise you made<\/p>\n\n\n\n<p><a href=\"https:\/\/yoast.com\/app\/uploads\/2021\/08\/Handout-_getting_started_on_email_and_social_media_marketing.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PDF check<\/a>list of the webinar.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Published the post: <a href=\"https:\/\/www.filippoboninsegna.com\/bowtied-bull\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BowTied Bull Substack Newsletter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s Blinkist Books summaries: The Almanack of Naval Ravikant Raus aus der ewigen Dauerkrise (Get out of the eternal crisis) by Maren Urner Workshop: Getting started with email and social media marketing. Webinar by Yoast. 3 Main Steps A. Goal setting. Do you have a goal in mind when you create content? Message Call to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[60],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021-08-05 - Filippo Boninsegna<\/title>\n<meta name=\"description\" content=\"5 August 2021 Journal. 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